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The Power of Educational Content on TikTok
From social and political movements that prompted a threat of TikTok ban in the US to simple how-to tutorials or fun facts by TikTok's influencers, educational and informative content has consistently performed well on the fast-growing socialapp. In fact, educational content is so popular that TikTok has recently injected $15 million to build a content strand that will curate educational videos from across Europe.
TikTok Marketing
The Importance of User-Generated Content on TikTok
User-generated content (UGC) is the term for content that is created by people or users, instead of brands or businesses, and typically implies an element of viral spreading by waves of users participating in the themed UGC. UGC is at the heart of TikTok’s viral phenomenon, as the social app boasts its ability to democratize content creation and crown world-class creators out of everyday people.
TikTok Marketing
Measuring Influencer Performance on TikTok: Engagement vs Followers
On deciding which influencer to partner with, one of the first metrics that come to mind would usually be engagement and followers. Oftentimes, social media influencers have one but not the other, and as a brand, you need to determine strategically which type of influencers you want to partner with for your TikTok campaign. To do that, let’s try to break down the implications of the two.
TikTok Marketing
8 Most Followed TikTok Brands
Achieving sustainable success on TikTok is often marked with a high number of followers. Followers are the first to see your posts, campaigns, and engage with them. As a brand, you might want to learn how to grow followers organically from these most-followed brands that have found consistent social media success and growth on TikTok
TikTok Marketing
How to TikTok Livestream for Brands
Although TikTok is most popularly known for engaging short-form content, the Bytedance-owned social media platform is also chasing similar engagement success in longer-form content by pushing livestreams into the mainstream for users and businesses.
TikTok Marketing
5 Top TikTok Music Influencers
TikTok, with its astonishing growth as a social media platform among Millennials and Generation Z, has contributed a significant boost to the success of many music artists.
TikTok Marketing
4 Top TikTok Influencer Campaigns in The United States
In the competitive social media marketing age, influencers are often the key success factor for brands to launch campaigns that cut through the digital noise to create viral phenomena on TikTok.
Instagram Marketing
How to Grow Instagram Followers Organically
After almost a decade of being present, Instagram has changed its algorithm many times, making it more challenging for business profiles to gain followers. It often becomes tempting to employ short cuts such as buying followers, using bots to generate like, and automating engagement using a third-party app - which ultimately would be detrimental in the long-run.
Instagram Marketing
How to Instagram Livestream to Build Your Brand
Global lockdowns from COVID-19 have not only caused spikes in traffic and engagement on social media platforms like Instagram but also fundamentally changed user behaviors and platform interactions. Since more users are consuming content from indoor environments with stable internet connections, Livestream adoption has noticeably accelerated, with Instagram Live seeing a 70% increase in views in recent months from the United States.
Instagram Marketing
6 Common Instagram Hashtag Mistakes and How to Fix Them
Hashtags are undoubtedly one of the most important elements of social media marketing. Studies show that by just adding one additional hashtag, you can increase your discoverability by up to 12.5%.